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The 3 Different Types of Builders

Posted by Dean Kaufman
Dean Kaufman
Dean Kaufman is the President and Co-Owner of Kaufman Homes. He has been buildin
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on Wednesday, 14 December 2011 in Custom Home

Remodelers and homebuilders fall into one of three categories: Accounting driven, Marketing driven, or Construction driven. It is very important to know which kind of builder you are consulting with in order to know what to expect from them and their building processes.

Accounting Oriented Builder:

They are always fixed on their bottom line as they are constantly thinking, “How can we reduce our costs so we can maximize profit and still get the job from our competition?”Costs are always accumulated in construction by types and quality of products, quality of workmanship, amount and quality of service, how fast can the job be done and what can they not put in the bid  to later add as change orders at the end of the job?  Yes, they’re initial estimate will usually be less money but the end product will be of less quality, and change orders will bump the price up to at or more than what the experienced, reputable construction driven builder would have been.  In a remodel, living in the home while an accounting oriented builder works could be a nightmare. These types of builders are usually not worried about reputation and long term commitment as they’re intention is to make a lot of money and go to the next job.

Marketing Driven Builder:

These are the builders you notice through traditional advertising like magazines, newspapers, and billboards. They buy their way to the top of the social media network as they strive for top-of-mind awareness so you go to them first. Initially you will think that since they are advertising heavily, they must be doing a lot of remodels and new homes and produce great results. They will sell you on a home you love, but often your dreams won’t be met through implementation. That doesn’t really sound like the best builder. Always be weary of strong marketers who have no reputation or very little history.

On the two above builders, you probably, maybe got what you paid for but maybe you didn’t pay for what you thought you were going to get!

Construction Driven Builder (Kaufman Homes):

Ultimately the construction of your home is the most important part of the process. You will live with the results for the rest of your life. Don’t you deserve the best experience and the best constructed home? When a builder puts construction first, they are focused on delivering and exceeding the dream you discussed with them through the planning process. Not only are they focused on the results, but also on your satisfaction.

Usually this kind of builder has built up a solid reputation through years of many satisfied customers in a community. He does quality work, is well organized, meets job schedules, is considerate and protective of the customer at all times.  There are few change orders and only on items that a customer changes or wants added in.

At Kaufman Homes, the Construction of your home and your satisfaction of our finished product comes first. We are a construction company that specializes in the building of the finest luxury custom remodels and new homes.  Do we have accounting and marketing departments? Yes. Accounting is an essential part of running a construction company to keep costs under control, accurate estimating, good collection procedures and fair and accurate change orders.  Our marketing department is always informing our past customers, new people to our community and our community as a whole on what we have to offer and any new things we are doing.  We have had and will continue to have a long term commitment to our community.

It is important to understand the differences between builders and to realize what kind of builder each is. To gain a better knowledge of who we are, visit www.kaufmanhomesinc.com or call Kaufman Homes at 503-370-8390

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